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Day: February 21, 2025

The Future of Storytelling: How AI Directed Claremont Graduate University’s Centennial Campaign

Artificial Intelligence is no longer just a tool—it’s an active force in shaping how stories are told. For the first time, AI directed and produced a high-quality commercial, marking a historic moment not just for filmmaking, but for higher education, marketing, and the future of content creation. As a long-time advocate for innovation in branding […]

I don’t follow scripts. I help rewrite them.

For nearly three decades, I’ve worked with people and brands at pivotal moments- launches, pivots, reinventions, and second acts. The work blends strategy, story, positioning, and visibility into one integrated engine for growth and relevance.

Sometimes we build a breakout chapter. Sometimes we redesign the whole arc. Either way, the goal is the same: create something truer, stronger, and built to last.

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~ Private notes on reinvention, strategy, and building what's next.~