Confessions of an Insomniac Publicist: 15 Hilariously Useless (but Kinda Genius?) Cures for Insomnia
Hello from the other side… of 2 a.m. If you’re reading this, chances are you’re also one of the many caffeine-addled, thought-riddled night owls lying in bed wondering how your pillow became a portal to a never-ending mental to-do list. As a publicist, I spend my days crafting perfect press angles, pitching impossible stories, and […]
What Is an Op-Ed? And Why Every Public Relations Strategy Needs One
What Is an Op-Ed? And Why Every Public Relations Strategy Needs One If you’ve ever heard a marketing or PR pro shout, “We need an op-ed!” and you smiled and nodded while quietly Googling what is an op-ed, you’re not alone. In today’s digital-first world, op-eds are one of the most underutilized tools in public […]