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Day: September 18, 2025

🍕 Pizza Brand X Is About to Change the Frozen Aisle Forever- Here’s Your Sneak Peek

An AI-directed cinematic launch turning frozen pizza into a cultural premiere, and rewriting the rules of brand storytelling. Something deliciously disruptive is about to land in the frozen pizza aisle. Pizza Brand X is rolling out an AI-directed film commercial- crafted by Emmy-winning director Grady Hall, that redefines what a brand launch can be. This […]

I don’t follow scripts. I help rewrite them.

For nearly three decades, I’ve worked with people and brands at pivotal moments- launches, pivots, reinventions, and second acts. The work blends strategy, story, positioning, and visibility into one integrated engine for growth and relevance.

Sometimes we build a breakout chapter. Sometimes we redesign the whole arc. Either way, the goal is the same: create something truer, stronger, and built to last.

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~ Private notes on reinvention, strategy, and building what's next.~