My Pomeranian’s Socks and the Secret to Storytelling That Actually Sells

If I were trying to sell you socks for my Pomeranian, Archie, I could do it two ways: 1️⃣ The logical, no-personality, spreadsheet-approved way. 2️⃣ The human, hilarious, and slightly ridiculous way, also known as storytelling. Let’s test it, shall we? Exhibit A: The Non-Storytelling Way (aka the Sleep Aid of Marketing) Introducing the Pawfect […]