CREATING A COMMUNITY SPACE WITH A PURPOSE
Berkeley, California…this is where the dream began. On a chilly spring day, my husband (at the time) and I visited Cole Coffee – I only knew about Cole because my wasbund went to Berkeley and was taking me on a tour of his college town. I immediately understood his love and passion for this place. […]
DESIGNING A BAR WITH A MEMORABLE VIBE
Throughout my entrepreneurial journey, I’ve designed many pop-up brands not only for my clients but for my own brand portfolio. Lark + Sparrow, by far, has been one of the most exciting projects that I have ever designed. Why? Because I wasn’t just designing a brand, I was creating a vibe. Did you know that […]
The Training of 550k Reps in 120 Days Catapults Sales
I remember one of my favorite keynotes that I ever had the pleasure of presenting. It was for the Multi-level Marketing Association. I can even recall the day, it was raining outside, and a bit too warm inside. I was sweating before I took the stage, thank goodness for blazers! As I anxiously awaited for […]
New Technology Strategy Prompts 1.5 Million App Downloads in 21 Days
This was a fun project! THE PROBLEM I was tasked with building the new Galaxy Note brand online. Upon the heels of a successful holiday “Products I Love” Pinterest campaign that I developed, Samsung wanted to further increase loyalty and retention and celebrate fans. THE SOLUTION We incorporated a Facebook App dedicated to Samsung Owners. […]
Social Program Increases Brand New Engagement 152%
I’m not a huge sports fan, but I do love me some hockey! So, needless to say, I was over-the-moon excited to be brought in on the NHL account. THE PROBLEM NHL needed to increase engagement, fan base and shares on social channels. THE SOLUTION I created a data driven strategic plan and led the […]
Untapped Affluent Hispanic Market Opens Floodgates on Social Channel for Client
Just in case you weren’t aware of this interesting FACT- your market has untapped potential in many or even most cultures. Yes, that’s a fact. I can prove it with data! I’m always amazed to see clients in the USA not focusing on multi-cultural campaigns or in other countries only focusing on their own cultures. […]
Your Customer Experience Sucks!
It hurts my heart to see entrepreneurs leave opportunity and money on the table every single day. I recently went to a local Beauty Pop-up and there were approx. 10 booths. Each with a different offering from jewelry, clothing and skincare to flowers and Tarot Card readings. I went to each booth and bought something […]