Law Firms Are Losing High-End Clients—Here’s How to Fix It
How We Transformed Lead Conversion for a Top Family Law Attorney Most law firms struggle to convert inquiries into paying clients—not because they lack expertise, but because their front-end operations aren’t built for conversion. Missed calls, poor phone handling, slow follow-up, and generic marketing efforts cost law offices thousands in lost revenue every month. We […]
Honoring a Legacy: Kicking Off Aleene’s 75th Anniversary PR Campaign
Honoring a Legacy: Kicking Off Aleene’s 75th Anniversary PR Campaign Seventy-five years ago, my grandmother, Aleene Jackson, changed the crafting world forever with the creation of Aleene’s Tacky Glue. What began as a small adhesive brand—originally called “Glue d’Aleene”—quickly became a household name, trusted by generations of creators, artists, and DIY enthusiasts. Today, I am […]
Be More Like Jane!
Meet Jane. Jane seems plain. But oh, don’t let that fool your brain. Every day… Jane’s routines are the same. And the most interesting thing? She’s bean-obsessed — no shame. “How boring,” you think, “Just beans all day?” (As water from the sink drips in a rhythmic display.) But Jane isn’t as simple as she […]
The Future of Storytelling: How AI Directed Claremont Graduate University’s Centennial Campaign
Artificial Intelligence is no longer just a tool—it’s an active force in shaping how stories are told. For the first time, AI directed and produced a high-quality commercial, marking a historic moment not just for filmmaking, but for higher education, marketing, and the future of content creation. As a long-time advocate for innovation in branding […]
Live Selling is the New Hustle—Why You Need to Get In or Get Left Behind
Live Selling is the New Hustle—Why You Need to Get In or Get Left Behind By Starr Hall E-commerce isn’t just evolving—it’s getting a whole new attitude. If you thought online sales were as simple as setting up a website and running some ads, think again. The real action is happening in real-time, on social, […]
Find Your Tribe- Build Connections, Inspire Loyalty
A Guide to Building Buzz with Niche Communities First of all, before we dig in, let me tell you what tribe marketing is all about. It’s not just another marketing buzzword—it’s about finding those tight-knit communities of people who get it. You know, the ones who are super passionate about a specific interest, hobby, or […]
TikTok’s Temporary Ban and Trump’s Support: A PR Masterstroke?
As a publicist, I’ve seen my fair share of bold public relations moves—some brilliant, some catastrophic. The recent sequence of events surrounding TikTok’s temporary ban and its swift return online, coupled with a public message thanking Donald Trump for his support, strikes me as a carefully choreographed PR play. And I’ll admit: it’s a fascinating […]
Failing Fast: The Secret to Success Lies in Speed
Failure is often feared, avoided, and even stigmatized. Well, to most, but not for me. My take is—what if failure was the quickest path to success? Historically, those who have dared to fail—and fail fast—have paved the way for some of the most groundbreaking innovations. By embracing failure as a stepping stone, they learned, adapted, […]
AEO: The Future of Search, Starr-ified
Hello, wonderful readers! Starr Hall here, ready to share a little revelation that recently sparked my curiosity and reshaped the way I think about optimizing content for the web. If you’ve been living and breathing SEO (Search Engine Optimization) like I have for years, buckle up because there’s a new acronym in town: AEO — […]
Unveiling DAOs: What They Are and Why You Should Dive In
Unlocking the Potential: A Journey into DAOs and Why You Should Embrace in the Future Let me get right to the point- DAOs are not just a buzzword; they’re a paradigm shift in how communities collaborate and make decisions. Known as Decentralized Autonomous Organizations—or as I like to call it- Dynamic Amplification Outreach and let […]