A Dog. A Family. A Business. A Community.
What a heartbreaking local tragedy can teach us about grief, justice, public outrage, and compassion. This week, I wasn’t wearing my PR hat. I was just a dog mom. I ended up watching a video that I haven’t been able to shake since. By the time the video reached my phone, it had already gone […]
AI Fakery Is the Next Reputation Crisis
I’m pleased to share my latest guest commentary, published by the Pacific Coast Business Times: “AI Fakery Is the Next Reputation Crisis.” AI-generated screenshots, cloned voices, manipulated images and fabricated conversations are creating a new kind of reputational threat. Today, an organization does not have to make a mistake to face a crisis, someone only […]
AI Doesn’t Fail. That’s the Problem.
The Machine Can Answer. It Cannot Wonder. We keep talking about artificial intelligence as if it is thinking, it is not. AI can process language, predict patterns, summarize information, imitate tone, generate ideas, and produce work at a speed that still feels like witchcraft with a login screen. But thinking, real thinking is not just […]
Do You Need PR or Just Better Life Choices?
Do you need PR? Maybe. Do you need better life choices? Possibly. Have you ever wondered who actually needs public relations? I have. Mostly because people ask me all the time. After 30 years in this business, I’ve come to the conclusion that many people who think they need PR actually need something else entirely. […]
Attention Is Cheap. Trust Is Expensive.
Why the best communicators are becoming anthropologists. We are living through what I believe is a trust recession. Every day, we are flooded with more content than any generation before us. News alerts. Podcasts. Social media posts. AI-generated articles. Corporate statements. Marketing campaigns. Thought leadership pieces. Press releases. There is no shortage of information, yet […]
Never Learned to Sit Still: A Reflection on Being Seen
There are moments in life when someone reflects your story back to you in a way that stops you in your tracks. This was one of those moments for me. I’ve spent a lifetime building, rebuilding, moving, creating, questioning, and chasing what’s next. I’ve never really been someone who sits still… and for a long […]
Before You Add Another AI Tool, Ask These Questions
Grateful to see my work published in the Pacific Coast Business Times. As we move into 2026, a lot of businesses are using AI the same way they use autopilot, helpful, but not always intentional. Over the past year, I’ve had dozens of conversations with Central Coast founders, operators, and leaders who feel the impact […]
Starr Hall Media and Oniracom Forge Creative Partnership for Next-Generation Brand Storytelling
The Dream Team Just Got Real: Starr Hall Media x Oniracom You know that electric moment when two creative forces collide and the universe just… shifts? Yeah, that happened. After years of building brands, igniting movements, and occasionally breaking the internet (in a good way), I’m thrilled to announce that Starr Hall Media has officially […]
My Pomeranian’s Socks and the Secret to Storytelling That Actually Sells
If I were trying to sell you socks for my Pomeranian, Archie, I could do it two ways: 1️⃣ The logical, no-personality, spreadsheet-approved way. 2️⃣ The human, hilarious, and slightly ridiculous way, also known as storytelling. Let’s test it, shall we? Exhibit A: The Non-Storytelling Way (aka the Sleep Aid of Marketing) Introducing the Pawfect […]
My Interview with Adam Brotman- Lessons from Starbucks’ digital pioneer
You know when you meet someone and you’re like: Okay, THIS is the conversation I didn’t know I needed today? That was me with Adam Brotman, former Chief Digital Officer at Starbucks, former CEO of J.Crew, and the guy who helped lead Starbucks into the digital future (hello mobile order & pay ). […]