Why would anyone care about warm, hot cookies? I’ll get to that shortly. But first…let’s dig into a very important question. One that will help shape, mold, move and grow any brand- Why in the heck would anyone care about what
One of my favorite things to do as brand critic and stylist is to pull a compelling brand story out from an entrepreneur. Whether it be a product or service, there is always a deep, heart-felt story that usually gets left
I love this example! “If the circus is coming to town and you paint a sign saying ‘Circus coming to the Fairground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion.
What is it like to live in my shoes? It’s a crazy kind of hell with a roller coaster in it, and I’m addicted to the ride and the spectacle. I crave it, every single day of my life. As a
One of my clients is also my husband, Jude. Amazing human being and one super duper smart Attorney/PhD. I just started to work on his brand recently, working on getting him a book deal called the $35 Divorce, can’t wait to
