In all of my years as a Publicist (self-talk…24+ years, omg I still feel like I am in my 30s), working with hundreds of Fortune brands and thousands of entrepreneurs, I have found that there is one core thing that holds
UPDATE – this makes me happy, good move, they thought about it a little bit more… My initial post:My take on this PR move… I always ask with any client – small biz or brand giant- what is the best that can happen,
Why would anyone care about warm, hot cookies? I’ll get to that shortly. But first…let’s dig into a very important question. One that will help shape, mold, move and grow any brand- Why in the heck would anyone care about what
One of my favorite things to do as brand critic and stylist is to pull a compelling brand story out from an entrepreneur. Whether it be a product or service, there is always a deep, heart-felt story that usually gets left
I love this example! “If the circus is coming to town and you paint a sign saying ‘Circus coming to the Fairground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion.
What is it like to live in my shoes? It’s a crazy kind of hell with a roller coaster in it, and I’m addicted to the ride and the spectacle. I crave it, every single day of my life. As a
