How many times have you actually stopped to appreciate your hard work and small successes? Like most people in the early stages of their entrepreneurial journey, I didn’t even know what success looked like. I was unreasonably hard on myself and
In all of my years as a Publicist (self-talk…24+ years, omg I still feel like I am in my 30s), working with hundreds of Fortune brands and thousands of entrepreneurs, I have found that there is one core thing that holds
UPDATE – this makes me happy, good move, they thought about it a little bit more… My initial post:My take on this PR move… I always ask with any client – small biz or brand giant- what is the best that can happen,
Why would anyone care about warm, hot cookies? I’ll get to that shortly. But first…let’s dig into a very important question. One that will help shape, mold, move and grow any brand- Why in the heck would anyone care about what
One of my favorite things to do as brand critic and stylist is to pull a compelling brand story out from an entrepreneur. Whether it be a product or service, there is always a deep, heart-felt story that usually gets left
I love this example! “If the circus is coming to town and you paint a sign saying ‘Circus coming to the Fairground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion.
