AI Fakery Is the Next Reputation Crisis
I’m pleased to share my latest guest commentary, published by the Pacific Coast Business Times: “AI Fakery Is the Next Reputation Crisis.” AI-generated screenshots, cloned voices, manipulated images and fabricated conversations are creating a new kind of reputational threat. Today, an organization does not have to make a mistake to face a crisis, someone only […]
AI Doesn’t Fail. That’s the Problem.
The Machine Can Answer. It Cannot Wonder. We keep talking about artificial intelligence as if it is thinking, it is not. AI can process language, predict patterns, summarize information, imitate tone, generate ideas, and produce work at a speed that still feels like witchcraft with a login screen. But thinking, real thinking is not just […]
Attention Is Cheap. Trust Is Expensive.
Why the best communicators are becoming anthropologists. We are living through what I believe is a trust recession. Every day, we are flooded with more content than any generation before us. News alerts. Podcasts. Social media posts. AI-generated articles. Corporate statements. Marketing campaigns. Thought leadership pieces. Press releases. There is no shortage of information, yet […]
Never Learned to Sit Still: A Reflection on Being Seen
There are moments in life when someone reflects your story back to you in a way that stops you in your tracks. This was one of those moments for me. I’ve spent a lifetime building, rebuilding, moving, creating, questioning, and chasing what’s next. I’ve never really been someone who sits still… and for a long […]
Before You Add Another AI Tool, Ask These Questions
Grateful to see my work published in the Pacific Coast Business Times. As we move into 2026, a lot of businesses are using AI the same way they use autopilot, helpful, but not always intentional. Over the past year, I’ve had dozens of conversations with Central Coast founders, operators, and leaders who feel the impact […]
My Interview with Adam Brotman- Lessons from Starbucks’ digital pioneer
You know when you meet someone and you’re like: Okay, THIS is the conversation I didn’t know I needed today? That was me with Adam Brotman, former Chief Digital Officer at Starbucks, former CEO of J.Crew, and the guy who helped lead Starbucks into the digital future (hello mobile order & pay ). […]
Why This AI Video Feels Different
AI-generated videos are everywhere right now- sleek, glossy, beautifully rendered… and often completely empty. They look incredible, but too often, they don’t feel anything. That’s exactly why I’m so proud of what we just released with Pizza Brand X. This video isn’t just an AI experiment- VIEW HERE it’s storytelling brought to life through technology. […]
🍕 Pizza Brand X Is About to Change the Frozen Aisle Forever- Here’s Your Sneak Peek
An AI-directed cinematic launch turning frozen pizza into a cultural premiere, and rewriting the rules of brand storytelling. Something deliciously disruptive is about to land in the frozen pizza aisle. Pizza Brand X is rolling out an AI-directed film commercial- crafted by Emmy-winning director Grady Hall, that redefines what a brand launch can be. This […]
Published in VentureBeat ✨
I’m thrilled to share that my latest article was just published in VentureBeat! It dives into a fun (and slightly sneaky) side of AI writing and how one tiny punctuation mark might be giving you away. You can read the full piece here ➡️ Busted by the em dash — AI’s favorite punctuation mark, and […]
Looma Chooses Starr Hall Media to Lead PR, Storytelling & Full Digital Ecosystem
We are thrilled to announce that Looma, a modern wellness brand reimagining earth-to-soul living, has officially chosen Starr Hall Media as its agency of record for public relations, storytelling content, video creation, and full digital ecosystem development, including e-commerce website design and app creation. 🌿 About Looma Looma is a California-based wellness company rooted in […]