My Pomeranian’s Socks and the Secret to Storytelling That Actually Sells
If I were trying to sell you socks for my Pomeranian, Archie, I could do it two ways: 1️⃣ The logical, no-personality, spreadsheet-approved way. 2️⃣ The human, hilarious, and slightly ridiculous way, also known as storytelling. Let’s test it, shall we? Exhibit A: The Non-Storytelling Way (aka the Sleep Aid of Marketing) Introducing the Pawfect […]
My Interview with Adam Brotman- Lessons from Starbucks’ digital pioneer
You know when you meet someone and you’re like: Okay, THIS is the conversation I didn’t know I needed today? That was me with Adam Brotman, former Chief Digital Officer at Starbucks, former CEO of J.Crew, and the guy who helped lead Starbucks into the digital future (hello mobile order & pay ). […]
Why This AI Video Feels Different
AI-generated videos are everywhere right now- sleek, glossy, beautifully rendered… and often completely empty. They look incredible, but too often, they don’t feel anything. That’s exactly why I’m so proud of what we just released with Pizza Brand X. This video isn’t just an AI experiment- VIEW HERE it’s storytelling brought to life through technology. […]
🍕 Pizza Brand X Is About to Change the Frozen Aisle Forever- Here’s Your Sneak Peek
An AI-directed cinematic launch turning frozen pizza into a cultural premiere, and rewriting the rules of brand storytelling. Something deliciously disruptive is about to land in the frozen pizza aisle. Pizza Brand X is rolling out an AI-directed film commercial- crafted by Emmy-winning director Grady Hall, that redefines what a brand launch can be. This […]
Walking Into the Future: Cadense Adaptive Footwear Names Starr Hall PR Agency of Record
I am beyond excited to share that Cadense, the groundbreaking adaptive footwear company, has officially chosen Starr Hall & Partners as their PR Agency of Record! Why am I thrilled? Because Cadense is not just another shoe company, they’re reinventing mobility. Their patented Variable Friction Technology makes walking easier, smoother, and safer for people living […]
Starr Hall & Partners Lands Bold New Frozen Pizza Brand
Rebranding the freezer aisle, one legendary slice at a time We’re thrilled to announce that Starr Hall & Partners has been tapped to lead the full brand development, narrative creation, and go-to-market strategy for an exciting new player in the frozen food space- Pizza Brand X. Why “X”? Let’s just say… the name’s a placeholder, […]
Meet TESS: The AI Sidekick That’s About to Change How You Build Your Brand
Introducing TESS: The Entrepreneur’s Secret Sidekick What started as an idea… has evolved into something far bigger than even I imagined….and I’m always thinking BIG! I was tired of it. Tired of watching brilliant entrepreneurs cry because they spent $4,997 on a course they never finished. Tired of hearing, “I just need to get my […]
From Mic to Moment: My Epic Podcast Experience with Terra & Marilyn – The Solo CEOs
So, you know those moments where you’re like, “Wow, how did I end up here?” Well, my latest “how did I end up here?” moment was being a guest on the amazing this podcast with the incredible Terra and Marilyn. Spoiler alert: It was epic, it was hilarious, and it was everything you didn’t know […]
Ghostwriting for Billionaires, Founders, and Mystics: What They All Share
I’ve Ghostwritten for Billionaires, Founders, and Freaking Mystics—Here’s What They All Have in Common Let’s get one thing straight: everyone thinks their story is unique. And it is…sort of. But after ghostwriting and shaping narratives for people who’ve built empires, healed thousands, or shaken up entire industries, I’ve noticed something wild: The most influential people […]
What Is an Op-Ed? And Why Every Public Relations Strategy Needs One
What Is an Op-Ed? And Why Every Public Relations Strategy Needs One If you’ve ever heard a marketing or PR pro shout, “We need an op-ed!” and you smiled and nodded while quietly Googling what is an op-ed, you’re not alone. In today’s digital-first world, op-eds are one of the most underutilized tools in public […]