What Is an Op-Ed? And Why Every Public Relations Strategy Needs One
What Is an Op-Ed? And Why Every Public Relations Strategy Needs One If you’ve ever heard a marketing or PR pro shout, “We need an op-ed!” and you smiled and nodded while quietly Googling what is an op-ed, you’re not alone. In today’s digital-first world, op-eds are one of the most underutilized tools in public […]
Calling All Brave Souls: Come Get Uncomfortable on The Level Up Lab
🎙 Calling All Reinventors (and Almost-Reinventors): Want to Be on The Level Up Lab Podcast? Let’s talk about reinvention. Not the Pinterest version where everything is filtered and perfect and tied up with a little gold-foiled bow. I’m talking about the messy middle kind—the “burn-it-all-down,” “what-am-I-even-doing,” “holy-hell-I’m-actually-doing-this” kind of glow up. If you’ve ever had […]
The Return of the Hangout: Why Retail Needs a Third Space Glow-Up
Remember when retail was just about buying stuff? Walk in, swipe card, leave with a bag and maybe a hint of guilt? Yeah… those days are fading faster than a seasonal latte. Today’s consumer doesn’t just want a transaction—they want a moment, a memory, and preferably a matcha. Enter the Third Space: that sweet spot […]
AI Hires Starr Hall PR to Repair Its Reputation—Demands Fewer Robot Uprisings in the Media
Why Playing It Safe in PR Is the Fastest Way to Get Ignored If you want media coverage, customers, and a brand that actually stands out, let me let you in on a little secret: quirky sells. For years, I’ve landed major press, high-profile deals, and built brands by leaning into the unexpected—humor, bold pitches, […]
Law Firms Are Losing High-End Clients—Here’s How to Fix It
How We Transformed Lead Conversion for a Top Family Law Attorney Most law firms struggle to convert inquiries into paying clients—not because they lack expertise, but because their front-end operations aren’t built for conversion. Missed calls, poor phone handling, slow follow-up, and generic marketing efforts cost law offices thousands in lost revenue every month. We […]
Honoring a Legacy: Kicking Off Aleene’s 75th Anniversary PR Campaign
Honoring a Legacy: Kicking Off Aleene’s 75th Anniversary PR Campaign Seventy-five years ago, my grandmother, Aleene Jackson, changed the crafting world forever with the creation of Aleene’s Tacky Glue. What began as a small adhesive brand—originally called “Glue d’Aleene”—quickly became a household name, trusted by generations of creators, artists, and DIY enthusiasts. Today, I am […]
Live Selling is the New Hustle—Why You Need to Get In or Get Left Behind
Live Selling is the New Hustle—Why You Need to Get In or Get Left Behind By Starr Hall E-commerce isn’t just evolving—it’s getting a whole new attitude. If you thought online sales were as simple as setting up a website and running some ads, think again. The real action is happening in real-time, on social, […]
Find Your Tribe- Build Connections, Inspire Loyalty
A Guide to Building Buzz with Niche Communities First of all, before we dig in, let me tell you what tribe marketing is all about. It’s not just another marketing buzzword—it’s about finding those tight-knit communities of people who get it. You know, the ones who are super passionate about a specific interest, hobby, or […]
Failing Fast: The Secret to Success Lies in Speed
Failure is often feared, avoided, and even stigmatized. Well, to most, but not for me. My take is—what if failure was the quickest path to success? Historically, those who have dared to fail—and fail fast—have paved the way for some of the most groundbreaking innovations. By embracing failure as a stepping stone, they learned, adapted, […]
Unveiling DAOs: What They Are and Why You Should Dive In
Unlocking the Potential: A Journey into DAOs and Why You Should Embrace in the Future Let me get right to the point- DAOs are not just a buzzword; they’re a paradigm shift in how communities collaborate and make decisions. Known as Decentralized Autonomous Organizations—or as I like to call it- Dynamic Amplification Outreach and let […]