What Does a publicist do?
Oh, just sprinkle a little magic dust on your brand and make sure the world sees it, hears it, and loves it. ✨
But seriously, being a publicist today means so much more than landing a magazine feature and calling it a day. In a world where AI is flooding inboxes and traditional media is shifting faster than your algorithm, real publicity requires strategy. I help you build and protect your brand’s reputation through targeted media coverage and modern PR tactics- like strategic collaborations, influencer partnerships, tribe marketing, and thought leadership positioning.
Yes, I still write killer press releases, land interviews that matter, and use my proprietary list of 20,000+ media contacts to get your message in front of the right people. But I also help you build lasting buzz in a crowded, scroll-happy world, because today’s PR isn’t just about being seen… it’s about being remembered.
Think of me as your PR fairy godmother, minus the pumpkin carriage, but with better Wi-Fi and a killer follow-up game.
What does it mean that you’re an “Agent,” Starr?
It means I don’t just pitch, I place. I broker deals, build brand partnerships, land book contracts, secure collabs, and get projects greenlit with film companies, agencies, and award panels. Whether it’s a strategic alliance or a Netflix-worthy pitch, I’m the one making the intros, sealing the deals, and showing up with the entourage and the press list. Basically, I turn big ideas into signed contracts and spotlight moments.
Why would I need a publicist for my brand?
Because shouting into the void only works if you’re really, really loud- and even then, good luck. You need someone who knows how to cut through the noise and get your message in front of the right people. Whether you’re launching a product, rebranding, handling a PR crisis (hey, it happens), or just wanting to own your niche, I’m here to help you turn heads and keep them looking your way.
Do I really need a marketing agency for my business?
Sure, you could do it all yourself… if you have a clone and a time machine. But if you prefer sanity and actual results, I’ve got a global team of experts I’ve worked with for over 20 years. We’re talking video wizards, animation artists, content creators, SEO geniuses, branding pros, and lead generation gurus. Basically, an all-star lineup ready to make your marketing dreams come true. You bring the vision, I bring the dream team.
What’s the difference between hiring a publicist and doing it myself?
It’s like the difference between baking a cake from scratch without a recipe versus having a celebrity chef whip one up for you. Sure, you can do it, but I’ve got the connections, the finesse, and a tried-and-true formula that actually works. I’ve spent years building my network of over 20,000 media contacts, so when I reach out, people answer. You can either wrestle with the DIY route or let me fast-track your success. Your call.
How do you integrate PR into a marketing plan?
You can’t build a brand in a silo or sprinkle in one shiny tactic and expect it to scale. Real marketing today needs to function like a 360° ecosystem, where every piece works together: content creation, email, social media, SEO, partnerships, and yes, publicity.
PR isn’t a separate lane, it’s the high-impact thread I weave through your entire strategy to build momentum, credibility, and brand visibility that actually sticks. That means aligning your press outreach with your launches, infusing thought leadership into your content calendar, amplifying brand moments through influencer collabs, and strategically timing media hits to support revenue-generating campaigns.
I won’t give away all my secrets (they’re too good), but let’s just say: I don’t bolt PR on like an afterthought, I build it in from the start. Think of me as your PR magician, but one who plays chess, not checkers, every move is intentional, every story supports a bigger brand arc.
What is your proprietary media list and how does it benefit me?
Oh, just a little black book with over 20,000 media contacts across industries, no big deal. It’s like having VIP access to the media world. Journalists, editors, bloggers, influencers, I’ve got them all. When I pitch your story, it’s not just thrown out there hoping for the best. I tailor each pitch to the right outlets, making sure your message gets the attention it deserves. Basically, I’m the matchmaker between your brand and the media who needs to know about it.
How can media coverage benefit my business?
Unless your dream is to be the most talented, undiscovered best-kept secret in business… media coverage is your ticket to credibility, visibility, and serious growth. It’s not just about headlines, it’s about positioning.
Think of your favorite celebrity. Are they famous just because they’re talented? Nope. They’re everywhere, interviews, magazine features, social collabs, film cameos, podcast appearances. That visibility builds authority, trust, and influence. The same applies to you. Media coverage puts you in front of the right audience, over and over again, in ways that feel organic and powerful.
Strategic press isn’t just about buzz, it establishes you as a thought leader. It’s what helps people say, “I see them everywhere,” which is the first step to becoming the go-to in your niche. It also boosts your SEO, social proof, and makes your brand 10x more pitchable for future partnerships, speaking gigs, investment, and more.
So no, PR isn’t just bragging rights. It’s business-building visibility with purpose, and I know how to make it work for you, not just about you.
Can you help me get featured in top publications?
Can a duck swim? Absolutely. But here’s the real talk: I don’t guarantee media placements (and if anyone does, run), but I do know how to position you so the odds are wildly in your favor. With the right brand vision, clear messaging, consistent thought leadership, and a little bit of that “it factor,” getting featured is not only possible, it’s often inevitable.
I bring the strategy, pitch angles, media connections, and storytelling magic to the table. You bring the passion, purpose, and willingness to show up as the real deal. Together, we make editors, producers, journalists etc… take notice, and when they do, your brand starts popping up in all the right places like you are the next big thing. (Because… let’s be honest, you kind of are.)
What results can I expect from working with you?
Oh, just a complete transformation of your brand’s visibility and credibility. Expect more eyes on your work, more people talking about you, and more clients knocking at your door. I don’t just toss strategies your way and hope for the best, I make sure they work, adapt them when needed, and keep pushing until you’re where you want to be. If you’re ready for real results with a side of personality, you’ve come to the right place.
Wait, you do all of that? Shouldn’t a marketing partner only focus on one area?
Sure, if you want a one-trick pony. But I prefer to bring the whole circus. 🎪 Look, marketing isn’t a single note; it’s a symphony. You need strategy, PR, SEO, content, visuals, branding- all working together like the most beautiful chaos. I’ve spent over 28+ years building a global network of experts in video, animation, content creation, and beyond, so you don’t have to. When you work with me, you’re getting the all-star team that knows how to play nice and make big things happen. Specialists are great, having an entire arsenal of them at your disposal? Even better.
How long does it take to see results?
Ah, the golden question! It depends on your goals and how ambitious you’re feeling. Some wins are quick, like securing press coverage or launching a killer campaign. Others, like building lasting brand recognition, take a little longer. Think of it like planting a garden: some things sprout up fast, others take their sweet time. But trust me, when it all blooms? Totally worth it. And I’m not just here for the quick wins, I’m here to make sure your growth sticks.
What is TESS or the TESS App?
TESS stands for The Entrepreneur’s Secret Sidekick- she’s like having a publicist, strategist, coach, and AI-powered crystal ball all rolled into one. She doesn’t make coffee (yet), but she will help you clarify your brand, craft magnetic messaging, and build momentum like you’ve got a marketing team of ten. Basically, TESS is the sidekick your bold idea has been waiting for, minus the cape, unless you’re into that.
If you were a type of cheese, what would you be and why?
Easy. I’d be brie- smooth, rich, and a little fancy but never too stuffy. Plus, I go with everything and can charm just about anyone. Also, I’m known to have layers of goodness that keep people coming back for more. (And honestly, who doesn’t love a little cheese now and then?)