The PR (public relations or publicity/media) landscape has changed drastically. Print media outlets are disappearing overnight, influential and metropolitan outlets are being questioned in regard to their journalism and fact checking and in 2020 the pandemic, politics, riots etc… have dominated channels. So what do you do to obtain publicity and expand your brand awareness? You pivot! Instead, you focus on building relationships with influencers and article placement by writing opeds. Share audiences and do LIVE videos with complimentary hosts. Share your craft, your creativity, your brand essence in an authentic way and EDUCATE as well as INSPIRE audiences!
Also, you need a media and influencer kit- I have included a link to mine here. These kits should be fun, they should include goals, frustrations, a life timeline (in a raw, authentic way). I also include my media kit not just for my own media pitches and columns but for any visitor that lands here to check out and copy. Yes, you can use mine as a template, copy and share it- officially approved by me!
CHECK OUT MY MEDIA KIT HERE