It hurts my heart to see entrepreneurs leave opportunity and money on the table every single day. I recently went to a local Beauty Pop-up and there were approx. 10 booths. Each with a different offering from jewelry, clothing and skincare to flowers and Tarot Card readings. I went to each booth and bought something small, because I wanted to support my local peeps.
First, I bought a beautiful $50 flower arrangement in a vintage vase. Next, I bought a $55 pair of handmade earrings from another booth, then of course, I got a Tarot Card reading because, well…they are fun.
I was BLOWN AWAY at what happened (or shall I say didn’t happen) at each booth.
I just handed them my money and compliments, they did not ask my name, they didn’t ask to follow me on Instagram (or to follow them on anything for that matter) or offer any way to stay in touch with me as a new customer.
Ex: I said to the flower lady, I make it a point to have fresh flowers in my home all of the time.
Opportunity missed: I was basically telling her to bring or get fresh flowers to me weekly. $50/week= $200/month= $2,400/yr. Average life of customer when engaged continually is 4 years. She just left approx. $10,000 on the table.
Same with the earring lady, offer an earring of the month club. Right?
- They never asked about my likes, wants, where I was from, why I decided to attend. Nothin! They didn’t care about me as their audience/target market AT ALL. Okay to be fair, it’s not that they didn’t care about me, they just didn’t know how to.
- In my opinion, and experience, these beautiful and talented women feared rising. Why do they fear it? It’s not their fault, they just don’t know how to face these fears. Confused little constellation of stars. And oh, how they could have shined so much brighter.
PS- I also followed up with the person that hosted the event and asked her if I could offer a FREE Marketing Class for these women and her answer was, “you can find them on Instagram to ask them” Insert heart sinking icon here!
It is your turn to work on asking. I want to teach you how to relentlessly and shamelessly promote yourself, ongoing, every single day without much effort or commitment.