The Training of 550k Reps in 120 Days Catapults Sales

I remember one of my favorite keynotes that I ever had the pleasure of presenting. It was for the Multi-level Marketing Association. I can even recall the day, it was raining outside, and a bit too warm inside. I was sweating before I took the stage, thank goodness for blazers! As I anxiously awaited for […]

New Technology Strategy Prompts 1.5 Million App Downloads in 21 Days

This was a fun project! THE PROBLEM I was tasked with building the new Galaxy Note brand online. Upon the heels of a successful holiday “Products I Love” Pinterest campaign that I developed, Samsung wanted to further increase loyalty and retention and celebrate fans. THE SOLUTION We incorporated a Facebook App dedicated to Samsung Owners. […]

Social Program Increases Brand New Engagement 152%

I’m not a huge sports fan, but I do love me some hockey! So, needless to say, I was over-the-moon excited to be brought in on the NHL account. THE PROBLEM NHL needed to increase engagement, fan base and shares on social channels. THE SOLUTION I created a data driven strategic plan and led the […]

Untapped Affluent Hispanic Market Opens Floodgates on Social Channel for Client

Just in case you weren’t aware of this interesting FACT- your market has untapped potential in many or even most cultures. Yes, that’s a fact. I can prove it with data! I’m always amazed to see clients in the USA not focusing on multi-cultural campaigns or in other countries only focusing on their own cultures. […]