Just in case you weren’t aware of this interesting FACT- your market has untapped potential in many or even most cultures. Yes, that’s a fact. I can prove it with data!
I’m always amazed to see clients in the USA not focusing on multi-cultural campaigns or in other countries only focusing on their own cultures. This was the case with a cruise line that I consulted with, their bookings were dwindling and they kept marketing to the same demographic with the same psychographics. They were only focusing on the same, same, they weren’t customizing messages, posts, outreach etc… to their untapped affluent hispanic market…that they didn’t even know existed. Enter Starr Hall…
I realized that they were completely missing the boat (hehee), and not analyzing the conversations that were happening online about this market’s desire to travel in a luxurious and memorable way. I found these conversations by monitoring open channels with a program (will gladly share with you, let’s connect!) when I put in key words such as “want to travel”, “need a vacation”, “sun and sand vacation” and so on. What I saw almost immediately is that a lot of these conversations were happening in Spanish, so I dug further.
Once I pulled the data and organized it, I then created specific marketing messaging and outreach that would resonate with this market. I tested and tested on a very low budget until I got the key words pretty spot on, which means converting to qualified leads. It’s sooooooo easy to research different cultures and markets. I literally just Googled what other companies were doing right and wrong with their marketing to the affluent hispanic, latino market and pulled up some white papers as well, viola! Then I tried and tested. It worked, it worked in a BIG way!!!!
Some other major markets to research and look at are Asian culture, Arabian culture, Chinese culture and African culture…just to name a few.
Go on now, have at it…or just call me, I’ve gotchu!
(yes, i just called myself an expert!)
PS- That’s because the media has touted me as one, so really I am just quoting the media. 🙂