From Publicist to Power Broker: The Art of the Strategic Introduction
Have you ever thought of hiring a publicist to land media coverage? Of course you have.
But have you ever thought of hiring one to change your life, to help you switch careers, secure investors, or close the kind of deal that makes even seasoned venture capitalists blink?
Here’s the quiet truth: a high-caliber publicist, the real deal, not the press-release pushers, can spark a chain reaction that closes nine-figure contracts. I eat, drink, and sleep deal-making, it’s not just my job, it’s my default setting.
This year alone, introductions I’ve made for clients have already resulted in over $600 million in closed or pending deals. That’s not PR puffery; that’s the bottom line.
The Morning Starts Before Sunrise
My day begins when most of the world is still in REM sleep. At 5:00 a.m. Pacific, I’m at my desk with coffee strong enough to launch a rocket. By the time London and Zurich wind down their day, I’m firing off carefully timed messages, warm intros between investors and founders, or between a global brand and the perfect strategic partner. I also make introductions that change lives, helping people leap companies, pivot careers, or land dream roles- so go ahead and add headhunter to the list.
Sometimes a single email sent before breakfast will spark a conversation that closes weeks later for tens of millions of dollars. Other days it’s an afternoon sprint with West Coast founders and venture partners, then an evening call with Singapore entrepreneurs.
If you could run a camera on my desk for a 14-to-16-hour stretch, you’d see a ballet of time zones: the whir of Slack pings, the quiet tap of NDA drafts, the instant alignment of schedules across three continents. It might look like chaos, until the dots connect and a deal lands.
Publicist? Agent? Rainmaker.
Rainmaker…that’s what many of my clients call me, and it fits. Publicist? Agent? Deal-maker? Matchmaker? Sure. But rainmaker captures what I really do: create opportunities, open doors, and bring in results others only talk about.
Yes, I still craft campaigns and land magazine covers and digital features. But the work that thrills me is strategic introductions- the subtle art of pairing the right people at the right moment.
And while I have select retainer clients, my work isn’t about racking up billable hours. I’m driven by outcomes. Not by the coffee dates or the dozens of quiet emails that build momentum, but by the moment those introductions turn into tangible, bank-clearing success.
The Secret Sauce You Can’t Google
People often ask, “What’s your method?” The truth is, there’s no spreadsheet formula. It’s intuition sharpened by decades of PR experience. It’s reading people the way a master chef knows exactly when to pull a dish from the heat. It’s understanding timing, like when a founder in Paris is finally ready to take capital, or when a tech CEO in California is one dinner away from a partnership.
And it’s hustle: relentless follow-through, global contacts, and a willingness to wake up before dawn for someone else’s time zone.
That’s the alchemy behind the $600 million.
No is Just Next
Because honestly, if someone says no, you’re in no different position than before you asked, you’ve only gained information. And here’s a taste of my secret sauce when I hear no (I’ll leak just one here), this is what I send back as a response:
“Clearly I thought this was a fit and missed the mark. Would you be open to sharing what I didn’t see? Consider it a two-minute mentoring moment?”
There you have it: a mic-drop secret-sauce move that never misses!
Why This Matters to You
You might not need a headline tomorrow. But maybe you’re hunting for investors, eyeing a career pivot, or trying to secure a partnership that will double your revenue. A publicist who thinks like an agent can be your secret weapon, not to write a press release, but to change the trajectory of your business or career.
Want In?
I’ve built a career where my clients don’t pay for promises, they pay when the deal is real. Every introduction I make carries the quiet possibility of turning into something transformative. The next one could have your name on it.
So stay tuned. Because the next chapter, the one where I reveal exactly how this money-making magic works, might just rewrite how you think about publicity forever.
Here I am, send me in, I’ve got the next big deal on speed dial.
Starr Hall, Publicist and Agent
P.S. I’m opening a special launch group for just 10 people- three months, two calls a month, where I’ll personally teach the art (and secret sauce) of high-stakes introductions and deal-making. Email me for the details if you think you’re ready. In the email, use the word SKITTLES in the subject line, it’s a hint about the momentum you’ll learn to create, I’ll spill the meaning only to those that email. Starr@StarrHall.com
I don’t accept everyone. I’m strategic about who I choose, and there’s a reason for that: the right mix of minds creates exponential results.