You know when you meet someone and you’re like: Okay, THIS is the conversation I didn’t know I needed today?That was me with Adam Brotman, former Chief Digital Officer at Starbucks, former CEO of J.Crew, and the guy who helped lead Starbucks into the digital future (hello mobile order & pay 
).
).We dove into AI, leadership, and why every leader needs their own “holy sh%t” moment of discovery. One line that stuck with me:
“AI isn’t changing the rules of the game – it’s changing the player.” 
Today my article is out in Pacific Coast Business Times, sharing the biggest lessons from our conversation.
Article Written By Starr Hall in The Pacific Coast Business Times
Artificial intelligence may run on software and large language models, but Adam Brotman reminds us it’s far more than lines of code. For him, AI’s real story begins with people and culture.
I had the pleasure of hearing him share this perspective at a recent Coastal Intelligence Fireside Chat in Santa Barbara, and I was captivated.
The former chief digital officer who led Starbucks’ successful push into mobile ordering and loyalty technology, and later served as president of J. Crew, has now shifted his focus to an even larger transformation: helping leaders integrate AI into the core of their organizations.
Full story here ➤ READ THE FULL ARTICLE HERE!
Starr Hall
