🧨 How to Manage a Crisis When the Internet Is on Fire (and So Is Your Brand)
By Starr Hall Author, Publicist, and the one who whispers “pause” to CEOs mid-crisis Congratulations! You’re in a Crisis. Maybe your CEO accidentally liked a controversial tweet. Maybe a deepfake of your founder doing karaoke in his underwear just went viral on TikTok. Or maybe a competitor is spreading “alternative facts” in a group chat […]
Meet TESS: The AI Sidekick That’s About to Change How You Build Your Brand
Introducing TESS: The Entrepreneur’s Secret Sidekick What started as an idea… has evolved into something far bigger than even I imagined….and I’m always thinking BIG! I was tired of it. Tired of watching brilliant entrepreneurs cry because they spent $4,997 on a course they never finished. Tired of hearing, “I just need to get my […]
The Next AI Hotspot You Haven’t Heard About (Yet)
Santa Barbara: The Quiet Force Behind the Future of AI If you know me, you know I’ve been yelling (politely) from the rooftops about how artificial intelligence is reshaping everything- from branding and marketing to logistics and law. But something I haven’t talked about nearly enough is where it’s happening. Spoiler: It’s not just Silicon […]
Riding the AI Wave: How to Boost Your Marketing Without Wiping Out
🚨 Just Dropped! 🚨 Ever wondered how to ride the AI wave without wiping out? 🌊 Well, I’ve got the secret sauce in my latest article for The AI Journal. From avoiding the tech wreck to riding the robot wave like a pro, I’m breaking down how AI can boost your marketing game without leaving […]
Calling All Brave Souls: Come Get Uncomfortable on The Level Up Lab
🎙 Calling All Reinventors (and Almost-Reinventors): Want to Be on The Level Up Lab Podcast? Let’s talk about reinvention. Not the Pinterest version where everything is filtered and perfect and tied up with a little gold-foiled bow. I’m talking about the messy middle kind—the “burn-it-all-down,” “what-am-I-even-doing,” “holy-hell-I’m-actually-doing-this” kind of glow up. If you’ve ever had […]
AI Hires Starr Hall PR to Repair Its Reputation—Demands Fewer Robot Uprisings in the Media
Why Playing It Safe in PR Is the Fastest Way to Get Ignored If you want media coverage, customers, and a brand that actually stands out, let me let you in on a little secret: quirky sells. For years, I’ve landed major press, high-profile deals, and built brands by leaning into the unexpected—humor, bold pitches, […]
The Future of Storytelling: How AI Directed Claremont Graduate University’s Centennial Campaign
Artificial Intelligence is no longer just a tool—it’s an active force in shaping how stories are told. For the first time, AI directed and produced a high-quality commercial, marking a historic moment not just for filmmaking, but for higher education, marketing, and the future of content creation. As a long-time advocate for innovation in branding […]
AEO: The Future of Search, Starr-ified
Hello, wonderful readers! Starr Hall here, ready to share a little revelation that recently sparked my curiosity and reshaped the way I think about optimizing content for the web. If you’ve been living and breathing SEO (Search Engine Optimization) like I have for years, buckle up because there’s a new acronym in town: AEO — […]
Lights, Camera, Action: Transforming into Your Own Media Channel Superstar!
Step into the Spotlight and Dominate Your Digital Domain! In today’s rapidly evolving media landscape, particularly in the realm of public relations, the traditional notion of securing press coverage through merit alone has been overshadowed by the pervasive influence of pay-to-play practices. It seems that the days of relying solely on the quality of our […]
AI: The New Sheriff in Town for Public Relations
Blazing Trails: AI-Powered Innovation Shaping the Future of PR In the fast-paced world of public relations, it’s not just about keeping up – it’s about leading the charge. And artificial intelligence (AI) is the wild stallion reshaping the PR landscape like never before. From revolutionizing analytics to blazing trails in process automation, AI isn’t just […]