The Influence Dilemma: Debunking Myths and Realities of Hiring Influencers
Unveiling the Truth: The Wild World of Influencer Marketing Welcome to the wild, wild world of influencer marketing—a digital jungle where every post is a leap of faith and every collaboration a safari into the unknown. But let’s be real: amid the discordance of jungle drums and Instagram filters, the hype surrounding influencer partnerships can […]
Lights, Camera, Action: Transforming into Your Own Media Channel Superstar!
Step into the Spotlight and Dominate Your Digital Domain! In today’s rapidly evolving media landscape, particularly in the realm of public relations, the traditional notion of securing press coverage through merit alone has been overshadowed by the pervasive influence of pay-to-play practices. It seems that the days of relying solely on the quality of our […]
Embracing Risk and Thriving in Chaos: My Unconventional Journey
Venturing Beyond the Edge: Embracing Risk and Thriving Amid Chaos In a world that often emphasizes stability and comfort, there are individuals who possess an insatiable appetite for risk, a relentless drive to create, and an ability to thrive in chaos. I am one of those individuals. Let me just take a moment to shed […]
AI: The New Sheriff in Town for Public Relations
Blazing Trails: AI-Powered Innovation Shaping the Future of PR In the fast-paced world of public relations, it’s not just about keeping up – it’s about leading the charge. And artificial intelligence (AI) is the wild stallion reshaping the PR landscape like never before. From revolutionizing analytics to blazing trails in process automation, AI isn’t just […]
The Training of 550k Reps in 120 Days Catapults Sales
I remember one of my favorite keynotes that I ever had the pleasure of presenting. It was for the Multi-level Marketing Association. I can even recall the day, it was raining outside, and a bit too warm inside. I was sweating before I took the stage, thank goodness for blazers! As I anxiously awaited for […]
New Technology Strategy Prompts 1.5 Million App Downloads in 21 Days
This was a fun project! THE PROBLEM I was tasked with building the new Galaxy Note brand online. Upon the heels of a successful holiday “Products I Love” Pinterest campaign that I developed, Samsung wanted to further increase loyalty and retention and celebrate fans. THE SOLUTION We incorporated a Facebook App dedicated to Samsung Owners. […]
Social Program Increases Brand New Engagement 152%
I’m not a huge sports fan, but I do love me some hockey! So, needless to say, I was over-the-moon excited to be brought in on the NHL account. THE PROBLEM NHL needed to increase engagement, fan base and shares on social channels. THE SOLUTION I created a data driven strategic plan and led the […]