From Mic to Moment: My Epic Podcast Experience with Terra & Marilyn – The Solo CEOs
So, you know those moments where you’re like, “Wow, how did I end up here?” Well, my latest “how did I end up here?” moment was being a guest on the amazing this podcast with the incredible Terra and Marilyn. Spoiler alert: It was epic, it was hilarious, and it was everything you didn’t know […]
Strong Brand. Stronger Values. Welcome to the Squad, Meathead Movers
Big News (and Big Boxes): We are Officially the Agency of Record for Meathead Movers! That’s right, Meathead Movers, the legendary California moving company with heart, hustle, and hands-on muscle, has brought me on as their Agency of Record. Why? Probably because I don’t just lift brands, I elevate them. (Also, I’ve never made a […]
Why the World Needs Peter Drucker Now More Than Ever
Peter Drucker’s Wisdom: Why His Teachings Are More Relevant Than Ever I’m thrilled to share that my latest op-ed has been featured on StartupNation! In this piece, I dive into why Peter Drucker’s timeless teachings are more crucial than ever in today’s rapidly changing business landscape. Drucker’s insights into management, innovation, and leadership have shaped […]
Ghostwriting for Billionaires, Founders, and Mystics: What They All Share
I’ve Ghostwritten for Billionaires, Founders, and Freaking Mystics—Here’s What They All Have in Common Let’s get one thing straight: everyone thinks their story is unique. And it is…sort of. But after ghostwriting and shaping narratives for people who’ve built empires, healed thousands, or shaken up entire industries, I’ve noticed something wild: The most influential people […]
Confessions of an Insomniac Publicist: 15 Hilariously Useless (but Kinda Genius?) Cures for Insomnia
Hello from the other side… of 2 a.m. If you’re reading this, chances are you’re also one of the many caffeine-addled, thought-riddled night owls lying in bed wondering how your pillow became a portal to a never-ending mental to-do list. As a publicist, I spend my days crafting perfect press angles, pitching impossible stories, and […]
What Is an Op-Ed? And Why Every Public Relations Strategy Needs One
What Is an Op-Ed? And Why Every Public Relations Strategy Needs One If you’ve ever heard a marketing or PR pro shout, “We need an op-ed!” and you smiled and nodded while quietly Googling what is an op-ed, you’re not alone. In today’s digital-first world, op-eds are one of the most underutilized tools in public […]
Calling All Brave Souls: Come Get Uncomfortable on The Level Up Lab
🎙 Calling All Reinventors (and Almost-Reinventors): Want to Be on The Level Up Lab Podcast? Let’s talk about reinvention. Not the Pinterest version where everything is filtered and perfect and tied up with a little gold-foiled bow. I’m talking about the messy middle kind—the “burn-it-all-down,” “what-am-I-even-doing,” “holy-hell-I’m-actually-doing-this” kind of glow up. If you’ve ever had […]
AI Hires Starr Hall PR to Repair Its Reputation—Demands Fewer Robot Uprisings in the Media
Why Playing It Safe in PR Is the Fastest Way to Get Ignored If you want media coverage, customers, and a brand that actually stands out, let me let you in on a little secret: quirky sells. For years, I’ve landed major press, high-profile deals, and built brands by leaning into the unexpected—humor, bold pitches, […]
Honoring a Legacy: Kicking Off Aleene’s 75th Anniversary PR Campaign
Honoring a Legacy: Kicking Off Aleene’s 75th Anniversary PR Campaign Seventy-five years ago, my grandmother, Aleene Jackson, changed the crafting world forever with the creation of Aleene’s Tacky Glue. What began as a small adhesive brand—originally called “Glue d’Aleene”—quickly became a household name, trusted by generations of creators, artists, and DIY enthusiasts. Today, I am […]
The Future of Storytelling: How AI Directed Claremont Graduate University’s Centennial Campaign
Artificial Intelligence is no longer just a tool—it’s an active force in shaping how stories are told. For the first time, AI directed and produced a high-quality commercial, marking a historic moment not just for filmmaking, but for higher education, marketing, and the future of content creation. As a long-time advocate for innovation in branding […]