AI Hires Starr Hall PR to Repair Its Reputation—Demands Fewer Robot Uprisings in the Media
Why Playing It Safe in PR Is the Fastest Way to Get Ignored If you want media coverage, customers, and a brand that actually stands out, let me let you in on a little secret: quirky sells. For years, I’ve landed major press, high-profile deals, and built brands by leaning into the unexpected—humor, bold pitches, […]
Honoring a Legacy: Kicking Off Aleene’s 75th Anniversary PR Campaign
Honoring a Legacy: Kicking Off Aleene’s 75th Anniversary PR Campaign Seventy-five years ago, my grandmother, Aleene Jackson, changed the crafting world forever with the creation of Aleene’s Tacky Glue. What began as a small adhesive brand—originally called “Glue d’Aleene”—quickly became a household name, trusted by generations of creators, artists, and DIY enthusiasts. Today, I am […]
The Future of Storytelling: How AI Directed Claremont Graduate University’s Centennial Campaign
Artificial Intelligence is no longer just a tool—it’s an active force in shaping how stories are told. For the first time, AI directed and produced a high-quality commercial, marking a historic moment not just for filmmaking, but for higher education, marketing, and the future of content creation. As a long-time advocate for innovation in branding […]
TikTok’s Temporary Ban and Trump’s Support: A PR Masterstroke?
As a publicist, I’ve seen my fair share of bold public relations moves—some brilliant, some catastrophic. The recent sequence of events surrounding TikTok’s temporary ban and its swift return online, coupled with a public message thanking Donald Trump for his support, strikes me as a carefully choreographed PR play. And I’ll admit: it’s a fascinating […]
Failing Fast: The Secret to Success Lies in Speed
Failure is often feared, avoided, and even stigmatized. Well, to most, but not for me. My take is—what if failure was the quickest path to success? Historically, those who have dared to fail—and fail fast—have paved the way for some of the most groundbreaking innovations. By embracing failure as a stepping stone, they learned, adapted, […]
Lights, Camera, Action: Transforming into Your Own Media Channel Superstar!
Step into the Spotlight and Dominate Your Digital Domain! In today’s rapidly evolving media landscape, particularly in the realm of public relations, the traditional notion of securing press coverage through merit alone has been overshadowed by the pervasive influence of pay-to-play practices. It seems that the days of relying solely on the quality of our […]
Embracing Risk and Thriving in Chaos: My Unconventional Journey
Venturing Beyond the Edge: Embracing Risk and Thriving Amid Chaos In a world that often emphasizes stability and comfort, there are individuals who possess an insatiable appetite for risk, a relentless drive to create, and an ability to thrive in chaos. I am one of those individuals. Let me just take a moment to shed […]
AI: The New Sheriff in Town for Public Relations
Blazing Trails: AI-Powered Innovation Shaping the Future of PR In the fast-paced world of public relations, it’s not just about keeping up – it’s about leading the charge. And artificial intelligence (AI) is the wild stallion reshaping the PR landscape like never before. From revolutionizing analytics to blazing trails in process automation, AI isn’t just […]
Riding the Wave: PR Reinvented for the Digital Age
Alright, buckle up, folks! We’re diving headfirst into the wild world of PR in the age of social media and media closures. It’s like navigating a tsunami of tweets and a whirlwind of newsfeeds, but hey, we thrive on the chaos, right? So, here’s the deal. Traditional media? Yeah, it’s on life support. But fear […]