Law Firms Are Losing High-End Clients—Here’s How to Fix It
How We Transformed Lead Conversion for a Top Family Law Attorney Most law firms struggle to convert inquiries into paying clients—not because they lack expertise,
Honoring a Legacy: Kicking Off Aleene’s 75th Anniversary PR Campaign
Honoring a Legacy: Kicking Off Aleene’s 75th Anniversary PR Campaign Seventy-five years ago, my grandmother, Aleene Jackson, changed the crafting world forever with the creation
Be More Like Jane!
Meet Jane. Jane seems plain. But oh, don’t let that fool your brain. Every day… Jane’s routines are the same. And the most interesting thing?
The Future of Storytelling: How AI Directed Claremont Graduate University’s Centennial Campaign
Artificial Intelligence is no longer just a tool—it’s an active force in shaping how stories are told. For the first time, AI directed and produced
Live Selling is the New Hustle—Why You Need to Get In or Get Left Behind
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Find Your Tribe- Build Connections, Inspire Loyalty
A Guide to Building Buzz with Niche Communities First of all, before we dig in, let me tell you what tribe marketing is all about.
TikTok’s Temporary Ban and Trump’s Support: A PR Masterstroke?
As a publicist, I’ve seen my fair share of bold public relations moves—some brilliant, some catastrophic. The recent sequence of events surrounding TikTok’s temporary ban
Failing Fast: The Secret to Success Lies in Speed
Failure is often feared, avoided, and even stigmatized. Well, to most, but not for me. My take is—what if failure was the quickest path to
AEO: The Future of Search, Starr-ified
Hello, wonderful readers! Starr Hall here, ready to share a little revelation that recently sparked my curiosity and reshaped the way I think about optimizing
Unveiling DAOs: What They Are and Why You Should Dive In
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The Influence Dilemma: Debunking Myths and Realities of Hiring Influencers
Unveiling the Truth: The Wild World of Influencer Marketing Welcome to the wild, wild world of influencer marketing—a digital jungle where every post is a
Lights, Camera, Action: Transforming into Your Own Media Channel Superstar!
Step into the Spotlight and Dominate Your Digital Domain! In today’s rapidly evolving media landscape, particularly in the realm of public relations, the traditional notion
Embracing Risk and Thriving in Chaos: My Unconventional Journey
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AI: The New Sheriff in Town for Public Relations
Blazing Trails: AI-Powered Innovation Shaping the Future of PR In the fast-paced world of public relations, it’s not just about keeping up – it’s about
Elevate Your Content: Killer Tips and Bold Ideas
Elevate. Your. Story. Here are some killer tips to elevate your content game and keep your audience hooked from start to finish. Plus, I’m throwing
Riding the Wave: PR Reinvented for the Digital Age
Alright, buckle up, folks! We’re diving headfirst into the wild world of PR in the age of social media and media closures. It’s like navigating
The Training of 550k Reps in 120 Days Catapults Sales
I remember one of my favorite keynotes that I ever had the pleasure of presenting. It was for the Multi-level Marketing Association. I can even
New Technology Strategy Prompts 1.5 Million App Downloads in 21 Days
This was a fun project! THE PROBLEM I was tasked with building the new Galaxy Note brand online. Upon the heels of a successful holiday