Honoring a Legacy: Kicking Off Aleene’s 75th Anniversary PR Campaign
Honoring a Legacy: Kicking Off Aleene’s 75th Anniversary PR Campaign Seventy-five years ago, my grandmother, Aleene Jackson, changed the crafting world forever with the creation of Aleene’s Tacky Glue. What began as a small adhesive brand—originally called “Glue d’Aleene”—quickly became a household name, trusted by generations of creators, artists, and DIY enthusiasts. Today, I am […]
AI: The New Sheriff in Town for Public Relations
Blazing Trails: AI-Powered Innovation Shaping the Future of PR In the fast-paced world of public relations, it’s not just about keeping up – it’s about leading the charge. And artificial intelligence (AI) is the wild stallion reshaping the PR landscape like never before. From revolutionizing analytics to blazing trails in process automation, AI isn’t just […]
Riding the Wave: PR Reinvented for the Digital Age
Alright, buckle up, folks! We’re diving headfirst into the wild world of PR in the age of social media and media closures. It’s like navigating a tsunami of tweets and a whirlwind of newsfeeds, but hey, we thrive on the chaos, right? So, here’s the deal. Traditional media? Yeah, it’s on life support. But fear […]