What Is an Op-Ed? And Why Every Public Relations Strategy Needs One
If you’ve ever heard a marketing or PR pro shout, “We need an op-ed!” and you smiled and nodded while quietly Googling what is an op-ed, you’re not alone.
In today’s digital-first world, op-eds are one of the most underutilized tools in public relations—and also one of the most powerful. So buckle up, because we’re about to break it down Starr Hall style: smart, snappy, and just a little sassy.
So… What Is an Op-Ed, Really?
Let’s demystify it:
Op-ed stands for “opposite the editorial page,” a term born from old-school newspapers. But today, it simply means: 🗣️ A guest opinion article written by someone outside the publication—like you.
It’s your chance to share a bold, well-argued perspective on something timely, relevant, and newsworthy. In short: An op-ed = your mic drop moment.
Op-Ed vs. Press Release vs. News Article: Know the Difference
| Type | Voice | Goal | Author |
|---|---|---|---|
| Op-Ed | Opinionated | Persuade the public | You or your PR writer |
| Press Release | Neutral | Share news | PR team or comms pro |
| News Article | Journalistic | Report facts | Journalist |
If you’re trying to build thought leadership and influence public opinion, an op-ed is your go-to. Period.
Why Op-Eds Are Gold in Your Public Relations Strategy
Still wondering why you should care? Let’s break it down:
✅ Authority Boost
Publishing an op-ed in a credible outlet turns you into a recognized expert—not just another person with a LinkedIn profile.
✅ SEO & Digital Visibility
Online op-eds on major publications rank high in search results, giving you long-term visibility for your brand and keywords.
✅ Narrative Control
Unlike interviews where you’re at the mercy of a reporter, op-eds give you the power to control the message.
✅ Ideal for Thought Leadership
Op-eds let you speak on issues that matter to your industry, your audience, and your mission. No sales pitch required (or allowed).
How to Write an Op-Ed That Doesn’t Get Deleted
Want to get published in outlets like Inc., Forbes, Fast Company, or your local business journal? Use these proven tips:
1. Keep it Timely
Tie your topic to current events, trending news, or industry shifts. (AI fatigue, anyone?)
2. Be Opinionated
It’s called an opinion piece. Don’t hedge. Say something bold—just back it up with facts.
3. One Big Idea
Don’t cram three different angles into one piece. Choose one clear, strong idea and build around it.
4. Keep it Short and Snappy
Aim for 600–800 words. Shorter is better. Think punchy, not preachy.
5. Be Human
Write like a real person. Humor, warmth, and emotion connect. Robots don’t write viral op-eds (yet).
“Did You Know?” – Fun Op-Ed Facts
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📈 75% of PR professionals say earned media (like op-eds) drives higher trust than paid media. (Nielsen)
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🗞️ Editors receive hundreds of op-eds a week. The ones that get published? Bold, clear, timely, and relevant.
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💡 A compelling op-ed can lead to media interviews, speaking gigs, podcast invites, and even book deals.
Where to Pitch Your Op-Ed
Don’t just aim for The New York Times and call it a day. Some other great places to consider:
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Industry-specific publications (like Ad Age or TechCrunch)
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Local newspapers and business journals
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High-quality blogs and digital magazines
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Your own website (yup—Google sees that too)
Bonus: Op-Eds and SEO – A Love Story 💕
If you’re building an online presence, op-eds help with backlinking and domain authority—major wins for your SEO.
They also rank well in Google News and give you evergreen content you can share over and over.
Final Thoughts: PR Isn’t Just About Pitching—It’s About Positioning
A killer op-ed is a positioning tool. It tells the world who you are, what you stand for, and why your voice matters.
So if you’re looking to upgrade your public relations strategy this year, start with an op-ed. Better yet, hire someone who knows how to make your voice shine (👋 hi, I’m Starr Hall).
You don’t need to go viral to be valuable.
You just need to say something worth reading.
👉 Want help writing and placing your first op-ed?
Contact me for custom media strategy, pitch coaching, and brand storytelling that actually works.
Dropping mics, placing features, making headlines,
Starr Hall, Publicist