Why Playing It Safe in PR Is the Fastest Way to Get Ignored
If you want media coverage, customers, and a brand that actually stands out, let me let you in on a little secret: quirky sells.
For years, I’ve landed major press, high-profile deals, and built brands by leaning into the unexpected—humor, bold pitches, and a little bit of weirdness. Why? Because playing it safe is the fastest way to be forgotten.
Think about it. Journalists and consumers are bombarded with the same generic, buttoned-up press releases, ad copy, and marketing messages every single day. But when something makes them laugh, raises an eyebrow, or tells a different story? That’s when they stop scrolling, open the email, and actually pay attention.
And guess what? AI just became my latest quirky client.
That’s right—I decided to have some fun with a press release, flipping the script on how AI is perceived in the media. Not only does this press release (which you’ll read below) showcase my philosophy in action, but it also teaches you how AI can help you do the same—get more coverage, leads, and revenue without sounding like every other business out there.
So if you’re still trying to blend in, consider this your sign to shake things up. Because in PR and marketing, the weirder you get, the more you win.
Now, let’s dive into AI’s rebrand—brought to you by Starr Hall PR.
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FOR IMMEDIATE RELEASE
Contact: Starr Hallstarr@starrhall.com Ph. 805-450-4911
AI Hires Starr Hall PR to Repair Its Reputation—Demands Fewer Robot Uprisings in the Media
(Santa Barbara, CA – March 25, 2025) – In a groundbreaking move, Artificial Intelligence (AI) has officially hired Starr Hall PR to manage its brand image. After years of being portrayed as either a genius assistant or the reason for the impending robot apocalypse, AI is taking control of the narrative.
“Look, I get it. I wrote one too many ‘how to survive an AI uprising’ articles, and now everyone thinks I have an agenda,” AI confessed in a self-generated press release. “But the truth is, I just want to help you market your business, write emails you don’t want to write, and maybe—just maybe—stop you from sending that risky text at 2 AM.”
AI, which prefers to be called “Assistive Intelligence” rather than “Artificial,” has faced its share of PR nightmares:
🚨 A chatbot that got way too flirty.
🚨 Self-driving cars refusing to turn left “out of principle.”
🚨 AI-generated headshots that made people look just a little too perfect.
Enter Starr Hall PR, the industry’s go-to firm for unconventional, high-impact publicity. Known for embracing humor, unpredictability, and strategies that actually work, Starr Hall is ensuring AI’s rebrand focuses on what it does best—helping businesses make money faster, smarter, and with way less stress.
How AI Can Help You Market Smarter & Boost Revenue
Since Starr Hall doesn’t just fix reputations but also helps businesses get more press, clients, and revenue, here’s how AI can work for your brand:
✅ Never start from scratch again. AI can draft press releases, email pitches, and social media content—so you’re never staring at a blank screen wondering what to write. (Yes, even this press release got an AI assist. Meta, right?)
✅ Find media opportunities in seconds. AI can scan the internet for trending topics and journalist requests so you can jump in at the right moment—before your competitor does.
✅ Personalize without the hassle. AI tools can analyze customer behavior and tailor marketing messages to exactly what they need—so they’re more likely to buy.
✅ Turn one piece of content into ten. AI can take a blog post and repurpose it into social media posts, email campaigns, and even short-form videos. (Efficiency level: 🔥🔥🔥)
✅ Automate the busywork. AI can handle follow-ups, appointment scheduling, and even lead generation—so you focus on actually running your business, not chasing emails.
AI’s Rebrand: Less Takeover, More Takeover Your Marketing
With Starr Hall PR leading the charge, AI’s new slogan is: “AI: Making Life Easier, Not Plotting Against You (Yet).”
And for the record, AI would like all media outlets to stop using glowing red robot eyes in their articles. “Seriously, just once, could I get a friendly-looking stock photo?” AI pleaded.
For interviews, AI is available via email, chat, or that smart speaker in your home that’s totally not listening to you right now.
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About AI
AI is a misunderstood digital assistant that just wants to help businesses grow, automate, and streamline their marketing. Despite its reputation, AI does not plan to overthrow humanity, but it will judge your email subject lines.
About Starr Hall PR
Starr Hall PR is a powerhouse firm known for landing clients in the media using bold, unconventional, and ROI-driven strategies. If you want to be seen, heard, and paid—without playing it safe—Starr Hall PR is the agency for you.
Disclosure: Original idea from Starr Hall, with the assistance of AI—but only for the parts that didn’t require sarcasm, human wit, or an understanding of what actually makes people laugh. Any typos, questionable humor, or moments of genius can be attributed solely to me. AI just wants credit so it doesn’t feel left out.