Ghostwriting for Billionaires, Founders, and Mystics: What They All Share
I’ve Ghostwritten for Billionaires, Founders, and Freaking Mystics—Here’s What They All Have in Common Let’s get one thing straight: everyone thinks their story is unique. And it is…sort of. But after ghostwriting and shaping narratives for people who’ve built empires, healed thousands, or shaken up entire industries, I’ve noticed something wild: The most influential people […]
Confessions of an Insomniac Publicist: 15 Hilariously Useless (but Kinda Genius?) Cures for Insomnia
Hello from the other side… of 2 a.m. If you’re reading this, chances are you’re also one of the many caffeine-addled, thought-riddled night owls lying in bed wondering how your pillow became a portal to a never-ending mental to-do list. As a publicist, I spend my days crafting perfect press angles, pitching impossible stories, and […]
What Is an Op-Ed? And Why Every Public Relations Strategy Needs One
What Is an Op-Ed? And Why Every Public Relations Strategy Needs One If you’ve ever heard a marketing or PR pro shout, “We need an op-ed!” and you smiled and nodded while quietly Googling what is an op-ed, you’re not alone. In today’s digital-first world, op-eds are one of the most underutilized tools in public […]
Calling All Brave Souls: Come Get Uncomfortable on The Level Up Lab
🎙 Calling All Reinventors (and Almost-Reinventors): Want to Be on The Level Up Lab Podcast? Let’s talk about reinvention. Not the Pinterest version where everything is filtered and perfect and tied up with a little gold-foiled bow. I’m talking about the messy middle kind—the “burn-it-all-down,” “what-am-I-even-doing,” “holy-hell-I’m-actually-doing-this” kind of glow up. If you’ve ever had […]
The Return of the Hangout: Why Retail Needs a Third Space Glow-Up
Remember when retail was just about buying stuff? Walk in, swipe card, leave with a bag and maybe a hint of guilt? Yeah… those days are fading faster than a seasonal latte. Today’s consumer doesn’t just want a transaction—they want a moment, a memory, and preferably a matcha. Enter the Third Space: that sweet spot […]
AI Hires Starr Hall PR to Repair Its Reputation—Demands Fewer Robot Uprisings in the Media
Why Playing It Safe in PR Is the Fastest Way to Get Ignored If you want media coverage, customers, and a brand that actually stands out, let me let you in on a little secret: quirky sells. For years, I’ve landed major press, high-profile deals, and built brands by leaning into the unexpected—humor, bold pitches, […]
Law Firms Are Losing High-End Clients—Here’s How to Fix It
How We Transformed Lead Conversion for a Top Family Law Attorney Most law firms struggle to convert inquiries into paying clients—not because they lack expertise, but because their front-end operations aren’t built for conversion. Missed calls, poor phone handling, slow follow-up, and generic marketing efforts cost law offices thousands in lost revenue every month. We […]
Honoring a Legacy: Kicking Off Aleene’s 75th Anniversary PR Campaign
Honoring a Legacy: Kicking Off Aleene’s 75th Anniversary PR Campaign Seventy-five years ago, my grandmother, Aleene Jackson, changed the crafting world forever with the creation of Aleene’s Tacky Glue. What began as a small adhesive brand—originally called “Glue d’Aleene”—quickly became a household name, trusted by generations of creators, artists, and DIY enthusiasts. Today, I am […]
Be More Like Jane!
Meet Jane. Jane seems plain. But oh, don’t let that fool your brain. Every day… Jane’s routines are the same. And the most interesting thing? She’s bean-obsessed — no shame. “How boring,” you think, “Just beans all day?” (As water from the sink drips in a rhythmic display.) But Jane isn’t as simple as she […]
The Future of Storytelling: How AI Directed Claremont Graduate University’s Centennial Campaign
Artificial Intelligence is no longer just a tool—it’s an active force in shaping how stories are told. For the first time, AI directed and produced a high-quality commercial, marking a historic moment not just for filmmaking, but for higher education, marketing, and the future of content creation. As a long-time advocate for innovation in branding […]