Grateful to see my work published in the Pacific Coast Business Times.
As we move into 2026, a lot of businesses are using AI the same way they use autopilot, helpful, but not always intentional. Over the past year, I’ve had dozens of conversations with Central Coast founders, operators, and leaders who feel the impact of AI every day but aren’t always sure it’s working for them.
In this article, I talk about why January is the right moment for an AI audit- not a reset, not a teardown, but a thoughtful pause. It’s about asking better questions: Where is AI actually showing up? Is it saving time or creating more work? Does it reflect the way your business wants to show up in the world?
This isn’t a technical how-to, it’s a practical, human look at how businesses in Santa Barbara and San Luis Obispo can use AI with clarity, care, and intention, without losing what makes them distinctive in the first place.
You can read the full article HERE
Kindly, Starr Hall