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  • Behind the Scenes
  • The Studio
  • The Playbook
  • The Soundtrack
  • The Reel Story
  • Meet Tess

Social Program Increases Brand New Engagement 152%

  • 11.19.22
  • Brand Growth

I’m not a huge sports fan, but I do love me some hockey! So, needless to say, I was over-the-moon excited to be brought in on the NHL account.

THE PROBLEM

NHL needed to increase engagement, fan base and shares on social channels.

THE SOLUTION

I created a data driven strategic plan and led the creative, development and social team in execution and management.

RESULTS

– Increased user engagement on tab 152% for the 4 weeks tab was live

– Social share value & sentiment: 28:1 positive

– Game video views increased an average of 814 per video on engagement tab.

– Click through to ticket sales increase average= 94% in 7 day cycles, monitored for 4 weeks.

So what is the lesson with this one? It’s in the solution- DATA DRIVEN. If your marketing is not data driven, then you are shootin in the dark my friends. I have many different programs that I utilize, depending on the data that I am looking for. I’d be happy to chat with you to see which program or solution would be best for your brand and market. 

Until next time, 

Starr Hall 

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