Introducing TESS: The Entrepreneur’s Secret Sidekick

What started as an idea… has evolved into something far bigger than even I imagined….and I’m always thinking BIG!

I was tired of it. Tired of watching brilliant entrepreneurs cry because they spent $4,997 on a course they never finished. Tired of hearing, “I just need to get my funnel right,” for the 87th time this month. Tired of seeing people with actual talent stuck in a loop of overthinking, undercharging, procrastinating, and spiraling into “maybe I should just go back to a job” energy.

The DIY business hustle had become a full-blown emotional endurance sport, and honestly, even I needed a nap. But here’s the thing- entrepreneurs and businesses built on passion, heart, and a mission to create real change shouldn’t be struggling for revenue, growth, or brand awareness, especially when the truth is, it’s not that complicated. Yes, it takes hard work upfront and consistency, but with the right program- ahem, app…the path gets a whole lot clearer.

And let me just say this- I don’t buy into the overnight success hype. Not saying it never happens, but let’s be honest… it’s rare, and often comes with a side of smoke and mirrors. What is real? Consistent momentum. Clear strategy. The right tools at the right time. When you have those in place, real growth doesn’t just feel possible, it becomes inevitable. I’ve seen it firsthand. With the right structure and support, businesses can gain traction, brand clarity, visibility, and revenue growth…all within 90 days.

Enter TESS…

I built something. Something that could actually help.

After over 7,000 hours of AI research, client testing, prompt building, and branding deep-dives, I’m excited to announce that my newest venture- TESS, is officially entering beta and set to launch at the end of July.

What started as an app called Growth Hive quickly transformed into something bolder and more dynamic. Meet TESS: The Entrepreneur’s Secret Sidekick, an AI-powered platform built like a business fitness app for founders who are ready to get into the best shape of their brand life.

This isn’t just another AI tool, TESS is your brand strategist, PR coach, content planner, and business therapist all rolled into one (minus the couch, plus the sass).

So, how does TESS work?

– TESS Talks Back (Like a Publicist… Because She Is One)

TESS isn’t just AI, she’s a personality- built using GPT and modeled after yours truly (Starr Hall, your straight-talking, high-vibe publicist), she’s designed to guide, push, and cheer you on through every stage of your business. I’ve personally loaded over 1,000 high-converting prompts into her brain. So when you’re stuck, unsure of what to ask, or just need a kick in the brand, TESS is ready.

– Smart Onboarding: Just like a great trainer, TESS meets you exactly where you are. Whether you’re starting out, stuck, or scaling, the app tailors your path based on your business stage. No guessing. No fluff.

– Stretch First, Then Lift: TESS starts you off with mindset and brand clarity exercises (your stretches). From there, she moves you into strategic “workouts” focused on visibility, pricing, audience growth, and more. Because smart branding isn’t a sprint, it’s strength training.

– Show Up at the TESS Daily: You can pop in for quick 5-minute power prompts or dive deep into strategy sessions. The goal? Daily progress, on your terms.

– Follow the VIBE Framework- TESS is built around VIBE:

• Visibility – Clarify your message and get seen

• Influence – Position yourself as a thought leader

• Build – Develop offers and content that convert

• Elevate – Scale with data-backed moves and brand clarity

– Live Coaching + Expert Access: Get direct access to my weekly live coaching calls and Q&A sessions where we dive into real-time strategy, feedback, and problem-solving. Can’t make it live? No worries, every session is archived in the Replay Lounge. Plus, I regularly bring in guest experts from across industries (PR, branding, funnels, finance, mindset, AI, Exit Strategies and more) to help you expand your toolkit and perspective.

– The TESS Tribe: Inside the app, you’ll find a vibrant community of fellow entrepreneurs, creatives, and go-getters. The TESS Tribe is where you can connect, collaborate, swap feedback, share wins, and find your accountability buddy. Whether you’re launching something new or just need a hype squad to keep you going, this is your space to grow with others, not just beside them.

– The Vault: This is your searchable library of tested prompts, templates, pricing strategies, press angles, and more, all pulled from real-world client success.

– Replay Lounge: Missed a live training or guest expert call? No problem. The Replay Lounge has every session so you can catch up when it works for you.

Let’s be real, I don’t have a framed AI certificate on my wall. Why? Because most certifications out there are rehashed content being resold by people who aren’t even applying what they teach. Instead, I’ve spent the past 1.5 years immersed in AI, over 7,000 hours of hands-on work, research, client testing, and application. I’ve used AI to build real brands, real campaigns, and real results. That’s what powers TESS, and it’s what powers everything I teach.

A Huge Thank You

To the brilliant app and GPT engineering teams who helped me bring this vision to life, thank you. You took my brain, my prompts, my sass, and somehow made it all scalable. I’m forever grateful.

And yes… there’s more. My upcoming book, Conversations with TESS, How AI Became My Muse, My Mirror, and My Map for Reinventing Life, Love, and Business- will take you behind the scenes of how this all came to be, equal parts memoir, business guide, and AI-powered reinvention story.

TESS is now in beta, and we’re officially launching to the public at the end of July.

If you’ve ever felt stuck, lost in your brand voice, overwhelmed with strategy, or just craving a co-pilot that actually gets you, TESS was made for you.

Let’s get your business into shape, the fun, bold, and unapologetically AI-powered way.

Stay tuned. TESS is coming.

Starr Hall

Creator of TESS, Publicist, Brand Strategist, and AI Whisperer