A Dog. A Family. A Business. A Community.
What a heartbreaking local tragedy can teach us about grief, justice, public outrage, and compassion. This week, I wasn’t wearing my PR hat. I was just a dog mom. I ended up watching a video that I haven’t been able to shake since. By the time the video reached my phone, it had already gone […]
AI Fakery Is the Next Reputation Crisis
I’m pleased to share my latest guest commentary, published by the Pacific Coast Business Times: “AI Fakery Is the Next Reputation Crisis.” AI-generated screenshots, cloned voices, manipulated images and fabricated conversations are creating a new kind of reputational threat. Today, an organization does not have to make a mistake to face a crisis, someone only […]
🧨 How to Manage a Crisis When the Internet Is on Fire (and So Is Your Brand)
By Starr Hall Author, Publicist, and the one who whispers “pause” to CEOs mid-crisis Congratulations! You’re in a Crisis. Maybe your CEO accidentally liked a controversial tweet. Maybe a deepfake of your founder doing karaoke in his underwear just went viral on TikTok. Or maybe a competitor is spreading “alternative facts” in a group chat […]