I’m pleased to share my latest guest commentary, published by the Pacific Coast Business Times: “AI Fakery Is the Next Reputation Crisis.”
AI-generated screenshots, cloned voices, manipulated images and fabricated conversations are creating a new kind of reputational threat. Today, an organization does not have to make a mistake to face a crisis, someone only has to create something believable enough to spread.
In the article, I explore why organizations must move quickly, identify the source of false content and focus on protecting trust before a fabricated narrative takes hold.
Read the full article in the Pacific Coast Business Times.
Starr Hall