Thinking...

Starr's Writings

Articles, interviews, observations and occasional arguments with the way things have always been
Crisis Management

A Dog. A Family. A Business. A Community.

What a heartbreaking local tragedy can teach us about grief, justice, public outrage, and compassion. This week, I wasn’t wearing my PR hat. I was

AI (Artificial Intelligence)

AI Fakery Is the Next Reputation Crisis

I’m pleased to share my latest guest commentary, published by the Pacific Coast Business Times: “AI Fakery Is the Next Reputation Crisis.” AI-generated screenshots, cloned

AI (Artificial Intelligence)

AI Doesn’t Fail. That’s the Problem.

The Machine Can Answer. It Cannot Wonder. We keep talking about artificial intelligence as if it is thinking, it is not. AI can process language,

Public Relations

Do You Need PR or Just Better Life Choices?

Do you need PR? Maybe. Do you need better life choices? Possibly. Have you ever wondered who actually needs public relations? I have. Mostly because

AI (Artificial Intelligence)

Attention Is Cheap. Trust Is Expensive.

Why the best communicators are becoming anthropologists. We are living through what I believe is a trust recession. Every day, we are flooded with more

AI (Artificial Intelligence)

Why This AI Video Feels Different

AI-generated videos are everywhere right now- sleek, glossy, beautifully rendered… and often completely empty. They look incredible, but too often, they don’t feel anything. That’s